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In today's competitive market, businesses are constantly seeking innovative ways to capture and retain customers. One effective approach is offering exclusive discounts and promotions to specific customer groups. Minis on Swiggy introduces secret coupons that create a sense of exclusivity, enticing customers to engage with the brand and make purchases. This fosters loyalty, enhances the customer experience, and ultimately boosts the brand's financial success.
Why should you use secret coupons for your customers?
The concept of secret coupons adds an element of uniqueness to your marketing strategy. By providing special discounts or offers to a handpicked group of customers, you create a sense of importance and exclusivity for them. This strategy can make your customers feel valued, fostering loyalty and encouraging repeat purchases. Additionally, secret coupons allow you to control the distribution and use of the discounts, ensuring they are only accessible to the intended recipients.
Benefits of secret coupons include:
1. Enhancing Customer Engagement:
Secret coupons introduce an element of gamification to the shopping experience. Customers enjoy the thrill of hunting for secret discounts and feeling like they've uncovered something special. You can leverage this engagement by incorporating exclusive coupons as part of a scavenger hunt, social media contest, or loyalty program. By integrating these secret coupons into interactive experiences, you can drive customer engagement, increase brand awareness, and create a buzz around your products or services.
2. Increased sales and revenue:
Ultimately, by strategically sharing secret coupon codes, you can create a win-win situation for both your business and customers. Customers enjoy the benefits of attractive discounts or promotions, making their shopping experience more enjoyable and economical. Simultaneously, your business experiences a boost in sales and revenue, thanks to the increased customer spending generated by these exclusive incentives.
3. Boost customer conversions over chat queries:
Chat feature interactions present a valuable chance to collect valuable information about customers' preferences and interests when they initiate a query with you. By utilizing this opportunity, you can customize exclusive coupon codes to align with each customer's specific needs and preferences. Such personalization elevates the customer experience, making them feel appreciated and acknowledged.
You can generate customized discount codes to enhance bad customer experience, or to increase social media followers, and incentivize first-timers who raised a query on chat to make their initial purchase. For instance, you can share personalized coupons such as SORRY30, NEW20 or INSTA15.
When such a cohort of customers receive a coupon code that perfectly aligns with their interests or past purchases, it significantly boosts the likelihood of conversion.
4. Boosting Conversions with Influencer Marketing:
Influencer marketing utilizes social media personalities with large followings to expand brand reach and influence. These influencers, such as bloggers, YouTubers, and Instagram stars, have established credibility and trust among their audience. By partnering with relevant influencers, brands can authentically connect with potential customers. Sharing secret coupons through influencer collaborations enhances the impact. When influencers endorse your brand, they leverage their authenticity and trust, resulting in greater engagement and conversions. They can showcase your brand's offerings, highlight benefits, and provide exclusive coupon codes. This approach boosts brand awareness and attracts new customers who may not have previously encountered the brand.
Understanding your coupon performance
Minis simplifies the process of tracking coupon performance by sending a summary report directly to the email address registered with your account. This summary provides a concise overview of your coupon campaign's impact on sales and customer engagement over a 7-day period, and it will be sent every Monday at 12 PM. The report contains the following crucial data points:
1. Total coupons created: This metric reveals the number of coupons created within the specified timeframe. It serves as a baseline for evaluating your coupon campaign's reach.
2. Active Coupons: This figure represents the number of coupons that were active and available for use by customers during the designated period. It indicates the potential discount opportunities for your target audience.
3. Coupons used by customers: This metric reflects the number of coupons redeemed by customers, highlighting the conversion rate and effectiveness of your coupon campaign in driving sales.
Additionally, the email summary also includes broader e-commerce metrics, such as total visitors, carts created, abandoned carts, ordered carts, and orders placed. These figures offer context and help correlate coupon performance with overall Ministore website activity and customer behavior.
While the summary report offers a quick glance at the overall performance, the attached Excel sheet provides a more detailed breakdown of individual coupon data. This comprehensive data includes the following information for each coupon:
1. Coupon code: A unique identifier for each coupon, facilitating tracking and analysis.
2. Created date: The date when the coupon was created, helping you understand the timeline of your coupon campaign.
3. Active type: Indicates if the coupon was live or offline.
4. Minimum order value: The minimum purchase amount required for customers to be eligible for the coupon. This information can help you determine if the threshold is reasonable and if adjustments are necessary.
5. Discount Cap: The maximum discount amount applicable to a single coupon use. This cap helps control your promotional costs and manage customer expectations.
6. Orders with coupon: The number of orders where the coupon was applied successfully, indicating the coupon's influence on purchase decisions.
7. Abandoned carts eligible for coupon: The number of carts that were abandoned but qualified for the coupon, potentially indicating a gap in your conversion funnel or pricing strategy.
8. Abandoned carts not eligible for coupon: The number of abandoned carts that did not meet the coupon criteria. This information can reveal potential barriers preventing customers from completing their purchases.
How to leverage coupon analytics to make informed marketing decisions?
Analyzing the data provided by Minis empowers you to make informed marketing decisions. Here are some actionable insights you can derive from the coupon performance report:
1. Identify top-performing coupons: By analyzing the conversion rates and usage patterns of different coupons, you can identify the offers that resonate most with your audience. This information allows you to allocate resources effectively and focus on the most successful campaigns.
2. Optimize coupon terms and conditions: Analyzing the data on abandoned carts and eligibility criteria can help you fine-tune your coupon terms and conditions. Adjusting the minimum order value or discount cap based on customer behavior can increase the redemption rate and overall revenue.
3. Refine marketing strategy: The coupon performance report gives you a holistic view of customer engagement, conversion rates, and overall sales. By analyzing this data, you can refine your marketing strategy, target specific customer segments, and optimize your promotional efforts.
4. Track long-term trends: Regularly reviewing the coupon performance summaries and Excel sheet data enables you to track long-term trends in customer behavior, sales patterns, and coupon effectiveness. This information helps you adapt your marketing strategy to changing market dynamics and customer preferences.
Remember, analyzing coupon performance is an ongoing process, and regularly reviewing the data will enable you to adapt and refine your strategies to achieve long-term success.
How to create secret coupons on your Ministore website?
Step 1: Access coupon creation page in seller app
Go to your Sell with Minis app and navigate to the "My Store" section. Look for the "Coupons & Discounts" option and click on it. On the coupons page, locate the "+ Create New Coupon" button and click on it.
Step 2: Choose coupon type
Select the type of coupon you want to create. Minis offers two types of coupons: Fixed Amount Discount and Percentage Discount. Choose the type that suits your promotion strategy.
Step 3: Set discount details
Fill in the details for the discount you want to offer. Specify the amount or percentage of the discount you wish to provide. You can also set optional information such as the maximum discount a customer can avail or a minimum order value for the cart, if desired.
Step 4: Define coupon accessibility
This step is crucial for creating exclusive access coupons. Look for the section titled "Who can see & use this Coupon?" and select the option that says "Only Those Who Have the Coupon Code." This ensures that only customers who possess the coupon code can benefit from the discount.
Step 5: Save and Share
Once you have filled in all the necessary details, review the coupon information to ensure accuracy. Double-check the discount amount, accessibility settings, and the coupon code you entered. If everything looks good, click the "Save Coupon" button to generate the coupon.
Once you have successfully created a secret coupon for your Ministore website, you can now view the coupon in the active coupons section.
To share the coupon to your exclusive group of customers, find the coupon in the active coupons section and select the "Share" button. Opt for a suitable sharing platform like Instagram, WhatsApp, Facebook, or any other preferred channel. As you share the coupon, a pre-written message will be generated to attract your desired audience. You are welcome to customize this message according to your preference.
So now, why wait? Embrace innovative strategies to stand out from the competition and drive sales. Exclusive secret coupons offer a secret weapon for your online business on Minis, providing a host of benefits including exclusivity, targeted marketing, enhanced customer engagement, preserved brand value, and insightful analytics. By implementing these secret coupons alongside visible storefront discounts, you can create a well-rounded promotional strategy that caters to various customer preferences. Embrace the power of exclusive secret coupons and unlock new opportunities for your online business. Visit Sell with Minis app now!
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