As a business owner, you want to ensure that your online storefront is set up for success. One of the key components of a successful online store is setting up your pricing, delivery charges, catalog selection, and recommended section strategically. In this blog post, we'll discuss some tips to help you optimize your Ministore.
Pricing parity
Make sure to update the best prices for your top-selling products, and ensure they are consistent with the prices on other channels where your products are listed. This will encourage your customers to continue shopping from your Ministore website. Also, keep in mind that every order fulfilled through Minis means saving hundreds of rupees in commissions compared to any marketplace ;)
Delivery charges
There are multiple strategies that one can follow w.r.t setting up delivery charges depending on the goal you are trying to achieve.
Recover Shipping cost:
You pass on the exact amount that an average delivery per order costs you. This can be a fixed fees for inter city orders and per kms charge for intra city order.
To know the shipping costs of our partners head to Settings → Delivery settings → Delivery charges→ View our partners’ shipping charges. However be careful with how you do this as high delivery charges could lead to abandoned carts.Improve Average order value:
You charge a fixed fee below a certain order value and no charge above that order value. This will drive more users to add products to attain free shipping and you’ll be able to optimize your shopping costs as now more products are shipped per package. Even in this case you risk losing the customer if you haven’t gotten the free delivery thresholds right.Reduce cart page drop offs:
You can offer free shipping irrespective of order value, distance etc. But how do you recover these costs? You can do so by pricing your products inclusive of shipping.
Catalog selection
Similar to pricing parity, ensure that your Ministore has all the products your brand is known for. This includes best sellers, new launches, combos, customizable products etc.
Recommended section
Make the most of the Recommended section by showcasing your best selling products, items that are relevant to the ongoing festive season, or highly discounted clearance stock. This section is often the most viewed section of your store, so it's important to put your best foot forward here. Choose your products carefully to make a strong impression on your customers and increase your chances of making a sale.
Chat response
Many customers who shop from small businesses look for trust markers before making a purchase. One effective way to gain their trust is by responding quickly to any queries they may have. Therefore, it's important to reply to all customer messages promptly to avoid losing their interest. Don't forget to turn on notifications on the Sell with Minis app to stay informed about incoming messages.
Faster deliveries
In today's world of instant deliveries, many customers understand that small business owners may not have the infrastructure to deliver products instantly. However, you can still delight them by providing excellent service by dispatching orders within 48 hours or less. It's important to adhere to the dispatch promise you made on your storefront to drive trust and higher repeat purchases.
