Introducing Variants: The Ultimate Product Showcase

E-commerce is a dynamic realm where adaptability and innovation are paramount for success. In this ever-changing landscape, Minis is thrilled to unveil a feature that will redefine the selling experience – Variants. This innovative addition promises to revolutionize the way products are presented and sold on our platform, bringing in a new era of convenience and possibilities for both existing and potential sellers.

Understanding Product Variants

Variants, in its essence, allows sellers to categorize their products into different variations, such as colors, sizes, or other distinguishing attributes. These variants can be associated with a single product, enabling a more organized and efficient way of showcasing the diverse offerings within a single listing. For instance, think of a beautiful dress available in various sizes (XS, S, M, L) and colors (Red, Blue, Green). Without Variants, sellers often resort to multiple workarounds to list these variations separately, leading to catalog clutter, decreased readability, and suboptimal customer experience. However, with Variants, these issues are now history.

How can you access this feature?

There are two ways through which you can access this feature:

1. From Seller App Homepage
​Navigate to the Minis Homepage, where a user-friendly interface provides easy access to the feature.

2. From Products Section:

Within this section, you have the capability to add variants to new products or make edits to existing ones.

Here is a step by step guide on how to create variants for your products:

1. Navigate to the product detail page on the Minis seller app, An “Add Item” option will appear, you can now add all the relevant product details like item name, picture, pricing, etc.

2. After adding all the product detail click on the new variant option below, 

3. After clicking on the add option, you can now choose various attributes to your product like color, size, flavor etc.

4. Let’s say your first variant is color, in that case you can choose colors from the list to select your desired colors from the list.

5. If you wish to add another variant option such as size, you can choose Size to add your desired options.

6. Once both sets of variants are added, you can review and modify prices for variant options created for the product.

Once all the details are added this is how your storefront with variants will look like:

How will Variants benefit your business? 

The advantages of the Variants feature extend far and wide, promising a more streamlined and effective selling experience for all involved. Here's a quick rundown of why this feature is a game-changer:

1. Enhanced Catalog Organization

Variants allow sellers to neatly group all product variations under a single listing. This results in a cleaner, more organized catalog, ensuring that customers can effortlessly browse through the available options, ultimately leading to improved conversion rates.

2. Expansion of Product Offerings

With Variants, you can offer a wider range of product variations, attracting a broader customer base. Whether you sell apparel with multiple size and color options or footwear in various styles, this feature allows you to showcase your product diversity with ease. Your potential customers will appreciate the extensive selection, and you'll witness an increase in orders and revenue.

Head over the Sell with Minis App to discover the latest feature addition.

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