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Harnessing the Power of Customer Feedback
Think about the last time you made an online purchase. What was the one thing that influenced your decision the most? Odds are, it was the customer reviews. They hold the potential to make or break a product, significantly influencing a buyer's decision. Reviews offer valuable insights into a product's quality, functionality, and overall satisfaction. They instill trust, helping customers make informed choices and fostering loyalty. Recognizing the pivotal role that reviews play in the digital marketplace, Mini's has introduced a new feature that will auto-send messages to customers to collect rating and feedback and empower sellers with a streamlined approach to understand customer feedback.
Understanding this new feature
With this new update, once an order is delivered, an automated message will promptly ask for their feedback. Customers who have previously rated the product can revisit and revise their feedback as well.
Please note: Changing rating and reviews can be done for the new orders that came after this feature launch, not on the older orders.
As a seller, you can easily access these reviews within the chat section, where the complete testimonial is available for review.
This feature accommodates three distinct ways for customers to share their reviews:
Ratings, a message, and an optional picture
Ratings along with a message
Ratings alone
How can you share these testimonials on social media platforms?
The ‘Share as testimonial’ option below any review, allows you to take these reviews and leverage them as powerful tools for endorsing their products.
Each of these options generates unique layouts suitable for sharing on various social media platforms.
How will this help you scale your business?
- Customer Insights: Ratings and feedback provide valuable information about what customers like and dislike, helping you to understand their audience better.
- Quality Improvement: Feedback can highlight issues or potential areas for improvement in products or services, allowing you to make necessary adjustments.
- Credibility and Social Proof: Sharing testimonials and high ratings can enhance your brand’s reputation and provide social proof, influencing potential customers' purchasing decisions.
- Customer Engagement: Responding to feedback shows that you value customers' opinions, which can increase customer loyalty and retention.
- Benchmarking: Ratings can be used as a benchmark against competitors, helping you understand where it stands in the market.
How can you make the best out of it?
To maximize the benefits of this feature, you can follow a straightforward process:
- Locate and select the reviews they've collected within the chat section.
- Click on "Share as Testimonials" to initiate the process of spreading the word about their outstanding products.
Additionally:
- Consider running advertisements that incorporate compelling testimonials.
- Boost these endorsements on social media to substantially increase engagement and drive more potential customers to your online store.
- Share reviews within relevant WhatsApp communities or groups to reach a captive audience.
The time to take advantage of this feature is now. Begin collecting those valuable reviews, and showcase to the world why your products are a cut above the rest. The stage is set, and your business's success story awaits.
Try out this new features now on the Sell with Minis App and empower your e-commerce business.
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