In the rapidly evolving world of e-commerce, understanding customer behavior and optimizing advertising campaigns is crucial for sellers to thrive. Businesses are constantly seeking innovative tools and solutions to enhance their online presence and drive growth. With the rise of Meta platforms, such as Facebook and Instagram, businesses have found new opportunities to connect with customers and promote their products or services. However, there has been a growing need for a dedicated tool that can help sellers analyze the return on investment (ROI) of their ad campaigns on Meta platforms, track customer journeys, and effectively retarget users for maximum impact. Minis on Swiggy has recognized this demand and responded with a solution - Pixel Integration on Minis.
Meta Pixel Integration on Minis is a game-changing tool that empowers sellers on Minis to grow their minis and capitalize on their ad campaigns' performance. With this new feature, sellers can finally delve into the depths of their marketing efforts and gain valuable insights into the effectiveness of their campaigns.
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What is Meta Pixel?
In simple terms, Meta Pixel is a piece of code that enables businesses to track various browser events that occur when customers visit their website. These events can include product views, purchases, and adding items to the cart, among others. By implementing Meta Pixel on their websites, businesses can collect data on user interactions and send it directly to their Facebook Business Manager account.
Want to learn how to create Meta Pixel? Watch this tutorial.
Trackable events and its benefits
Here are the various events that can be tracked using this integration along with their significance in user engagement on Minis.
1. Page View:
The PageView event serves as the fundamental event tracked through this integration. It is activated whenever a user visits a page on Minis.
Benefits:
By monitoring PageViews, businesses can gain a comprehensive understanding of user behavior and engagement levels on Minis by analyzing the overall user engagement of their Ads and help to make data-driven informed decisions to optimize future Ads.
2. View Content:
The ViewContent event is an event that gets triggered whenever a user engages with a product detail page, indicating that they are actively viewing the specific product. This event is essential for tracking user behavior and provides valuable insights into the products that capture users' interest.
Benefits:
By carefully analyzing the ViewContent events recorded, businesses can gain a deeper understanding of their users' preferences and behaviors. This analysis allows them to identify popular products, recognize emerging trends, and uncover valuable patterns in user engagement. Armed with this knowledge, companies can make informed decisions to optimize their product offerings, marketing strategies, and overall user experience.
3. Add To Cart:
Whenever a user takes the action of adding a product to their shopping cart, it activates an event known as the Add To Cart event. This event holds significant importance as it represents the user's clear intention to make a purchase, making it a valuable signal for potential conversions.
Benefits:
By tracking AddToCart events, businesses can assess the effectiveness of their product descriptions, pricing, and promotional efforts. This data can help optimize the sales funnel and identify potential bottlenecks that may hinder conversions.
4. Initiate Checkout:
The Initiate Checkout event occurs when a user begins the checkout process of your ministore website on browser or app and users navigate to the Payment Modes listing page, where they are presented with various payment options.
Benefits:
This event serves as a crucial metric for measuring the number of users who progress beyond the initial browsing stage and actively engage with the checkout process. By monitoring the InitiateCheckout event, you can gain a deeper understanding of user intent and conversion rates. It allows you to track how many users are genuinely interested in purchasing a product or service and how many proceed to complete the entire purchase process.
5. Purchase:
The Purchase event is triggered when a user successfully completes a purchase transaction.
Benefits:
Tracking the Purchase event serves two main purposes. Firstly, it provides insights into the effectiveness of advertising campaigns by analyzing associated data. This helps businesses identify successful campaigns and channels that drive purchases, enabling them to allocate resources wisely and refine their messaging for better conversion rates.
Secondly, the Purchase event helps calculate the return on investment (ROI) for advertising. By attributing revenue from purchases to marketing activities, businesses can evaluate the financial impact of their advertising efforts, make informed decisions about future investments, and compare the cost-effectiveness of different campaigns and channels.
6. Search:
Triggered when a user initiates a search for a specific product within the confines of your website or application. This particular event plays a crucial role in providing valuable insights into the preferences and interests of your users regarding the products they actively seek on your platform.
Benefits:
The search event serves as a window into the minds of your users, offering invaluable data on their product preferences and needs. It allows you to identify popular or trending items that are frequently searched for, enabling you to tailor your product offerings and marketing strategies accordingly. Moreover, this event also helps you uncover any gaps or shortcomings in your current product lineup, providing opportunities for expansion or improvement.
7. Contact:
The Contact Tracking feature is designed to be triggered whenever a user initiates contact with the seller, regardless of the medium used, whether it's a phone call, SMS, or chat. However, for Minis sellers, the feature is currently focused on tracking the number of customers who contact them specifically through the chat feature.
Benefits:
By leveraging this Contact Tracking feature, Minis sellers can gain valuable insights into the level of customer engagement and interest in their products. They can effectively gauge the demand for customizations and specific features based on the volume of customers who initiate contact through the chat feature.
How to get started and install Meta Pixel?
Step 1:
Open your Minis seller app and navigate to the My Store page. Look for the section labeled "Partner with" and locate the subsection titled "Growth Plugins"
Step 2:
Within the Growth Plugins section, find the button "Install" and click on it. This action will open a new page describing why Facebook permission is needed for the installation process from which you need to choose to connect to go ahead and connect your Facebook account to Minis.
Step 3:
A page will open describing why Facebook permission is needed, now click on "Connect to Facebook". This action will establish a connection between your Ministore and your Facebook account.
Step 4:
After establishing a successful connection, you will be redirected to the pixel listing page. This page displays a list of all the active pixels that are linked to your account.
Step 5:
Upon arrival at the pixel listing page, the first pixel on the list will be automatically selected by default. This default selection ensures that you can promptly access the information and settings of the primary pixel associated with your account.
In the event that no pixels are linked to your account, the page will appear empty, indicating the absence of any active pixels.
Step 6:
Once you have identified the desired pixel, click on the "Proceed to Install" button. Upon successful installation, a pop-up notification will appear on your screen "Meta-pixel installed" to confirm that the pixel has been successfully installed.
How to remove/uninstall the pixel linked to the Ministore website?
To remove the pixel associated with the Ministore website, go to the My Store page and find the "Partner with" section under "Growth Plugins”
Within this subsection, you'll see the current pixel and two options: "Remove" and "Change". Click on "Remove" to unlink the pixel. After removal, you'll be prompted to select a new pixel.
To uninstall the pixel integration with Minis, navigate to the My Store page. Look for the section labeled "Partner with" and locate the subsection titled "Growth Plugins"
Click on the three dots next to the Meta Pixel frame and select "Uninstall" to revoke Facebook's permissions for Minis. After uninstalling, you can reinstall the pixel by repeating the same steps when needed.
How to change the pixel linked to the Ministore website?
Within the Growth Plugins section, you will come across the existing pixel that is currently linked to your website. Alongside it, you'll see two options: "Remove" and "Change". Click on the "Change" option to proceed with replacing the existing pixel.
After clicking on the "Change" option, a new window or page will open, displaying a list of all the pixels that you have previously created or set up. Review the available pixels and select the one that best suits your current needs and Click on the “Update” option.
Once done, a pop-up notification will appear on your screen “Meta Pixel Updated”
Is it possible to view ads analytics in the Minis app?
Yes, you can access ads analytics within the Minis app. The data accuracy between Minis Analytics and Pixel Report has been thoroughly checked and verified. While there might be a minor discrepancy of around 5-10% due to data refresh concerns, it's crucial to understand that the precise numbers are usually updated within a maximum of 2 hours.
Now start optimizing your Ads campaigns through enhanced ad targeting and make the best use of the money you spend on Ads.
Happy Selling! 🚀
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